Nation Branding in Europe
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367540142
- Se flere detaljer ▼
Beskrivelse
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 31-05-2023 |
| Første udgivelsesår | 2023 |
| Serie | Routledge Focus on Nation Branding |
| Illustrationer | 2 Tables, black and white; 3 Line drawings, black and white; 3 Illustrations, black and white |
| Fagredaktør | Joao Freire |
| Originalsprog | United Kingdom |
| Sideantal | 110 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 110 pages, 2 Tables, black and white; 3 Line drawings, black and white; 3 Illustrations, black and w |
| Mål | 215 x 138 x 9 |
| ISBN-13 / EAN-13 | 9780367540142 |