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Nostalgic Branding in the Toy Industry

(Bog, Hardback, Engelsk)
Forfattere: Kamil Lubinski, Magdalena Grebosz-Krawczyk
Nostalgic Branding in the Toy Industry
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Kamil Lubinski, Magdalena Grebosz-Krawczyk
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 24-04-2025
Første udgivelsesår 2025
Serie Routledge Focus on Business and Management
Illustrationer 24 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 134
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 134 pages, 24 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black an
Mål 144 x 224 x 14
ISBN-13 / EAN-13 9781032997995