Optimal Bundling: Marketing Strategies for Improving Economic Performance
(Bog, Paperback / softback, Engelsk)
Beskrivelse
Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.
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Alle detaljer
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | Softcover reprint of hardcover 1st ed. 1999 |
| Udgivelsesdato | 09-12-2010 |
| Første udgivelsesår | 2010 |
| Illustrationer | VIII, 299 p. |
| Fagredaktør | Ralph Fuerderer, Andreas Herrmann, Georg Wuebker |
| Originalsprog | Germany |
| Sideantal | 299 |
| Indbinding | Paperback / softback |
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Sideoplysninger | 299 pages, VIII, 299 p. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783642084591 |