Pioneers in Marketing: A Collection of Biographical Essays
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032927428
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Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biogr
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| Forlag | Taylor & Francis Ltd |
| Forfatter | D.G. Brian (Quinnipiac University Jones |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 14-10-2024 |
| Første udgivelsesår | 2024 |
| Serie | Routledge Advances in Management and Business Studies |
| Illustrationer | 11 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 210 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 210 pages, 11 Illustrations, black and white |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9781032927428 |