Planning the Corporate Reputation (RLE Marketing) (Bog, Paperback / softback, Engelsk) af Vic Markham

Planning the Corporate Reputation (RLE Marketing)

(Bog, Paperback / softback, Engelsk)
Forfatter: Vic Markham

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Beskrivelse

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Vic Markham
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 17-12-2015
Første udgivelsesår 2015
Serie Routledge Library Editions: Marketing
Originalsprog United Kingdom
Sideantal 204
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 204 pages
Mål 234 x 156
ISBN-13 / EAN-13 9781138994973