Political Branding Strategies: Campaigning and Governing in Australian Politics
(Bog, Hardback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781137580283
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Beskrivelse
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfatter | Lorann Downer |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2015 |
| Udgivelsesdato | 03-12-2015 |
| Første udgivelsesår | 2015 |
| Serie | Palgrave Studies in Political Marketing and Management |
| Illustrationer | X, 146 p. |
| Originalsprog | United Kingdom |
| Sideantal | 146 |
| Indbinding | Hardback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 146 pages, X, 146 p. |
| Mål | 225 x 147 x 21 |
| ISBN-13 / EAN-13 | 9781137580283 |