Principles of Marketology, Volume 2: Practice
(Bog, Hardback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781137579805
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Beskrivelse
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques.
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| Forlag | Palgrave Macmillan |
| Forfatter | Hashem Aghazadeh |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2017 |
| Udgivelsesdato | 29-04-2017 |
| Første udgivelsesår | 2017 |
| Illustrationer | 3 Illustrations, color; 267 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 703 |
| Indbinding | Hardback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 703 pages, 3 Illustrations, color; 267 Illustrations, black and white |
| Mål | 168 x 244 x 47 |
| ISBN-13 / EAN-13 | 9781137579805 |