Psycholinguistic Phenomena in Marketing Communications
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780415651134
- Se flere detaljer ▼
Beskrivelse
Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 11-01-2013 |
| Første udgivelsesår | 2013 |
| Fagredaktør | Tina M. Lowrey |
| Originalsprog | United Kingdom |
| Sideantal | 310 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 310 pages |
| Mål | 146 x 226 x 17 |
| ISBN-13 / EAN-13 | 9780415651134 |