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  6. Public Branding and Marketing: A Global Viewpoint

Public Branding and Marketing: A Global Viewpoint

(Bog, Paperback / softback, Engelsk)
Forlag: Springer Nature Switzerland AG

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Beskrivelse

This edited volume details public branding and marketing from a global, comparative perspective. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 24-07-2022
Første udgivelsesår 2022
Illustrationer 44 Illustrations, black and white
Fagredaktør Staci M. Zavattaro
Originalsprog Switzerland
Sideantal 283
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 283 pages, 44 Illustrations, black and white
Mål 235 x 155
ISBN-13 / EAN-13 9783030705077