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  6. Public Branding and Marketing: A Global Viewpoint

Public Branding and Marketing: A Global Viewpoint

(Bog, Hardback, Engelsk)
Forlag: Springer Nature Switzerland AG

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Beskrivelse

This edited volume details public branding and marketing from a global, comparative perspective. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 23-07-2021
Første udgivelsesår 2021
Illustrationer 44 Illustrations, black and white
Fagredaktør Staci M. Zavattaro
Originalsprog Switzerland
Sideantal 283
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 283 pages, 44 Illustrations, black and white
Mål 235 x 155
ISBN-13 / EAN-13 9783030705046