Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job (bog, paperback / softback, engelsk)


  • Forlag: Business Expert Press
  • Format: Paperback / softback
  • Type: Bog
  • Sprog: Engelsk
  • ISBN-13: 9781947098640
  • Udgivelsesdato: 30-12-2017
  • Første udgivelsesår: 2017
  • Originalsprog: United States
  • Sideantal: 140
  • Indbinding: Paperback / softback
  • Forlag: Business Expert Press
  • Sideoplysninger: 140 pages

Status: Mangler pt.

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Beskrivelse

Raising ethical concerns to more senior leaders can be quite intimidating as 'speaking truth to power' can have serious consequences for someone's career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples.

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