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Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations

(Bog, Paperback / softback, Engelsk)
Forfattere: John Doorley, Helio Fred Garcia
Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Forlag: Taylor & Francis Ltd

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The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

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Forlag Taylor & Francis Ltd
Forfattere John Doorley, Helio Fred Garcia
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 5 ed
Udgivelsesdato 07-04-2025
Første udgivelsesår 2025
Illustrationer 9 Tables, black and white; 15 Line drawings, black and white; 6 Halftones, black and white; 21 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 410
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 410 pages, 9 Tables, black and white; 15 Line drawings, black and white; 6 Halftones, black and whit
Mål 179 x 254 x 29
ISBN-13 / EAN-13 9781032577982