Service Innovation (bog, paperback / softback, engelsk)


  • Forlag: Business Expert Press
  • Format: Paperback / softback
  • Type: Bog
  • Sprog: Engelsk
  • ISBN-13: 9781631574955
  • Udgivelsesdato: 30-04-2016
  • Første udgivelsesår: 2016
  • Originalsprog: United States
  • Sideantal: 174
  • Indbinding: Paperback / softback
  • Forlag: Business Expert Press
  • Sideoplysninger: 174 pages

Status: Mangler pt.

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Beskrivelse

Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.

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