Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase (Bog, Hardback, Engelsk) af Roddy Mullin
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Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase

(Bog, Hardback, Engelsk)
Forfattere: Roddy Mullin, Colin Harper
Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase
Forlag: Taylor & Francis Ltd

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Beskrivelse

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Roddy Mullin, Colin Harper
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-08-2014
Første udgivelsesår 2014
Originalsprog United Kingdom
Sideantal 330
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 330 pages
Mål 179 x 245 x 26
ISBN-13 / EAN-13 9781472424853