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  6. Shopping Centre Marketing: Value Creation and Customer Engagement

Shopping Centre Marketing: Value Creation and Customer Engagement

(Bog, Paperback / softback, Engelsk)
Forfattere: Piotr Krowicki, Grzegorz Maciejewski
Forlag: Taylor & Francis Ltd

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Beskrivelse

In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Piotr Krowicki, Grzegorz Maciejewski
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 27-06-2025
Første udgivelsesår 2025
Serie Routledge Research in the Retail Industry
Illustrationer 55 Tables, black and white; 24 Line drawings, black and white; 24 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 222
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 222 pages, 55 Tables, black and white; 24 Line drawings, black and white; 24 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9781032690537