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Simulated Test Marketing: Technology for Launching Successful New Products

(Bog, Paperback / softback, Engelsk)
Forfattere: Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf
Simulated Test Marketing: Technology for Launching Successful New Products
Forlag: Bloomsbury Publishing PLC

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Beskrivelse

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what ins

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfattere Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave New ed
Udgivelsesdato 28-12-2002
Første udgivelsesår 2002
Originalsprog United States
Sideantal 320
Indbinding Paperback / softback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 320 pages
Mål 230 x 151 x 25
ISBN-13 / EAN-13 9780739104255