Social Marketing: Principles and Practice for Delivering Global Change

(Bog, Paperback / softback, Engelsk)
Forfattere: Gerard (University of Stirling Hastings, Christine Domegan

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Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Gerard (University of Stirling Hastings, Christine Domegan
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 4 ed
Udgivelsesdato 20-04-2023
Første udgivelsesår 2023
Illustrationer 28 Line drawings, black and white; 66 Halftones, black and white; 94 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 374
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 374 pages, 28 Line drawings, black and white; 66 Halftones, black and white; 94 Illustrations, black
Mål 174 x 245 x 28
ISBN-13 / EAN-13 9781032059679