Social Media Influencers in Strategic Communication

(Bog, Hardback, Engelsk)

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Beskrivelse

This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influencer communication from multi-disciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods.

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Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 22-12-2021
Første udgivelsesår 2021
Fagredaktør Nils S. (Universitat Tubingen) Borchers
Originalsprog United Kingdom
Sideantal 136
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 136 pages
Mål 229 x 261 x 16
ISBN-13 / EAN-13 9781032019802