Sports Sponsorship and Branding: Global Perspectives and Emerging Trends
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032603919
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Beskrivelse
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 06-05-2025 |
| Første udgivelsesår | 2025 |
| Serie | World Association for Sport Management Series |
| Illustrationer | 35 Tables, black and white; 9 Line drawings, black and white; 9 Illustrations, black and white |
| Fagredaktør | Ho Keat (Nanyang Technological University Leng, James J. (University of Georgia Zhang |
| Originalsprog | United Kingdom |
| Sideantal | 317 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 317 pages, 35 Tables, black and white; 9 Line drawings, black and white; 9 Illustrations, black and |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032603919 |