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Strategic Communication in Canada: Planning Effective PR Campaigns

(Bog, Paperback / softback, Engelsk)
Forfatter: Bernard Gauthier
Forlag: Canadian Scholars

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Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Readers are led through all the phases of developing communication strategy, from conducting a situation analysis right through to forming finished, polished strategy and drawing conclusions.

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Alle detaljer

Forlag Canadian Scholars
Forfatter Bernard Gauthier
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 06-07-2018
Første udgivelsesår 2018
Originalsprog Canada
Sideantal 210
Indbinding Paperback / softback
Forlag Canadian Scholars
Sideoplysninger 210 pages
Mål 248 x 171 x 15
ISBN-13 / EAN-13 9781773380766