Strategic Management: Concepts : Competitiveness and Globalization (Bog, Paperback, Engelsk) af R. Duane Ireland

Strategic Management: Concepts : Competitiveness and Globalization

(Bog, Paperback, Engelsk)
Forfattere: R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt

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Beskrivelse

Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques for increased performance.

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Alle detaljer

Forlag Cengage Learning, Inc
Forfattere R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt
Type Bog
Format Paperback
Sprog Engelsk
Udgave 11 ed
Udgivelsesdato 16-12-2013
Første udgivelsesår 2013
Originalsprog United States
Sideantal 480
Indbinding Paperback
Forlag Cengage Learning, Inc
Sideoplysninger 480 pages
Mål 205 x 254 x 16
ISBN-13 / EAN-13 9781285425184