Strategic Marketing in Library and Information Science

(Bog, Hardback, Engelsk)
Forfatter: Linda S Katz

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Beskrivelse

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examines the current and quite limited state of marketing by LIS practitioners and institutions.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfatter Linda S Katz
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-10-2003
Første udgivelsesår 2003
Originalsprog United States
Sideantal 266
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 266 pages
Mål 216 x 156
ISBN-13 / EAN-13 9780789021427