Strategies in E-Business: Positioning and Social Networking in Online Markets (Bog, Paperback / softback, Engelsk)

Strategies in E-Business: Positioning and Social Networking in Online Markets

(Bog, Paperback / softback, Engelsk)



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This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.

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Forlag Springer-Verlag New York Inc.
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2014
Udgivelsesdato 13-08-2016
Første udgivelsesår 2016
Illustrationer 16 Illustrations, color; 3 Illustrations, black and white
Fagredaktør Ignacio Gil-Pechuan, Daniel Palacios-Marques, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez
Originalsprog United States
Sideantal 165
Indbinding Paperback / softback
Forlag Springer-Verlag New York Inc.
Sideoplysninger 165 pages, 16 Illustrations, color; 3 Illustrations, black and white
Mål 235 x 155
ISBN-13 / EAN-13 9781489978608