Strategy and Management of Industrial Brands: Business to Business - Products and Ser... (Bog, Hardback, Engelsk)
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Strategy and Management of Industrial Brands: Business to Business - Products and Services

(Bog, Hardback, Engelsk)
Forfatter: Philippe Malaval
Strategy and Management of Industrial Brands: Business to Business - Products and Services
Forlag: Kluwer Academic Publishers

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Beskrivelse

On a practical level, this book aims to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? It also defines and expands on two objectives to be added to the traditional functions of branding.

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Alle detaljer

Forlag Kluwer Academic Publishers
Forfatter Philippe Malaval
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 31-01-2001
Første udgivelsesår 2001
Originalsprog United States
Sideantal 424
Indbinding Hardback
Forlag Kluwer Academic Publishers
Sideoplysninger 424 pages
Mål 168 x 245 x 29
ISBN-13 / EAN-13 9780792379706