Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing... (Bog, Hardback, Engelsk) af Ian Linton

Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology

(Bog, Hardback, Engelsk)
Forfatter: Ian Linton

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Beskrivelse

Provides a practical guide to the critical success factors in marketing technology. This book can help you improve your chances of developing a winning marketing programme by providing steps to success and insight into best practice. It can also help you understand the key success factors for overcoming a range of marketing challenges.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Ian Linton
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 13-09-2012
Første udgivelsesår 2012
Originalsprog United Kingdom
Sideantal 180
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 180 pages
Mål 251 x 171 x 17
ISBN-13 / EAN-13 9781409435952