The Active Consumer: Novelty and Surprise in Consumer Choice
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781138007147
- Se flere detaljer ▼
Beskrivelse
This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 08-04-2014 |
| Første udgivelsesår | 2014 |
| Serie | Routledge Frontiers of Political Economy |
| Fagredaktør | Marina Bianchi |
| Originalsprog | United Kingdom |
| Sideantal | 288 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 288 pages |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781138007147 |