The Bare Bones Introduction to Integrated Marketing Communication (Bog, Paperback / softback, Engelsk) af Robyn Blakeman
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The Bare Bones Introduction to Integrated Marketing Communication

(Bog, Paperback / softback, Engelsk)
Forfatter: Robyn Blakeman
The Bare Bones Introduction to Integrated Marketing Communication
Forlag: Bloomsbury Publishing PLC

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Beskrivelse

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Robyn Blakeman
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 16-12-2008
Første udgivelsesår 2008
Originalsprog United States
Sideantal 312
Indbinding Paperback / softback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 312 pages
Mål 230 x 152 x 23
ISBN-13 / EAN-13 9780742555419