The Bare Bones Introduction to Integrated Marketing Communication (Bog, Hardback, Engelsk) af Robyn Blakeman
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Medievidenskab
  5. Reklame
  6. The Bare Bones Introduction to Integrated Marketing Communication

The Bare Bones Introduction to Integrated Marketing Communication

(Bog, Hardback, Engelsk)
Forfatter: Robyn Blakeman
The Bare Bones Introduction to Integrated Marketing Communication
Forlag: Bloomsbury Publishing PLC

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Medievidenskab Reklame
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Robyn Blakeman
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 16-12-2008
Første udgivelsesår 2008
Originalsprog United States
Sideantal 312
Indbinding Hardback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 312 pages
Mål 240 x 164 x 23
ISBN-13 / EAN-13 9780742555402