The Construction of Corporate Identities by Chinese and American Airlines on Social M... (Bog, Hardback, Engelsk) af Ying Hua

The Construction of Corporate Identities by Chinese and American Airlines on Social Media: A Cross-Cultural Multimodal Study

(Bog, Hardback, Engelsk)
Forfatter: Ying Hua

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Beskrivelse

Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective.

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Alle detaljer

Forlag Springer Verlag, Singapore
Forfatter Ying Hua
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2024 ed.
Udgivelsesdato 18-10-2024
Første udgivelsesår 2024
Illustrationer 76 Illustrations, color; 32 Illustrations, black and white; XXII, 206 p. 108 illus., 76 illus. in color.
Originalsprog Singapore
Sideantal 206
Indbinding Hardback
Forlag Springer Verlag, Singapore
Sideoplysninger 206 pages, 76 Illustrations, color; 32 Illustrations, black and white; XXII, 206 p. 108 illus., 76 i
Mål 235 x 155
ISBN-13 / EAN-13 9789819761876