The Construction of English: Culture, Consumerism and Promotion in the ELT Global Cou... (Bog, Paperback / softback, Engelsk)

The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

(Bog, Paperback / softback, Engelsk)
Forfatter: J. Gray



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Beskrivelse

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter J. Gray
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 29-09-2010
Første udgivelsesår 2010
Illustrationer XI, 218 p.
Originalsprog United Kingdom
Sideantal 218
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 218 pages, XI, 218 p.
Mål 218 x 141 x 16
ISBN-13 / EAN-13 9781137507242