The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lif... (Bog, Paperback / softback, Engelsk)
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

(Bog, Paperback / softback, Engelsk)
Forfattere: Peter Fader, Sarah E. Toms
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Forlag: Wharton Digital Press

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Beskrivelse

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

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Alle detaljer

Forlag Wharton Digital Press
Forfattere Peter Fader, Sarah E. Toms
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-10-2018
Første udgivelsesår 2018
Originalsprog United States
Sideantal 136
Indbinding Paperback / softback
Forlag Wharton Digital Press
Sideoplysninger 136 pages
Mål 139 x 215 x 15
ISBN-13 / EAN-13 9781613630907