The Future of Relationship Marketing
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Inc
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780789031617
- Se flere detaljer ▼
Beskrivelse
Presents proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham). This book provides insights into the behaviours and dynamic strategies needed to maximize a positive relationship with the all-important customer. It is useful for researchers, educators, students, and professionals in customer relationship marketing.
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Alle detaljer
| Forlag | Taylor & Francis Inc |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 08-06-2006 |
| Første udgivelsesår | 2006 |
| Fagredaktør | David Bejou, Adrian Palmer |
| Originalsprog | United States |
| Sideantal | 138 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Inc |
| Sideoplysninger | 138 pages |
| Mål | 216 x 156 |
| ISBN-13 / EAN-13 | 9780789031617 |