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The Future of the Mass Audience

(Bog, Paperback / softback, Engelsk)
Forfatter: W. Russell (Massachusetts Institute of Technology) Neuman
The Future of the Mass Audience
Forlag: Cambridge University Press

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Beskrivelse

This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study asking whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience.

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Alle detaljer

Forlag Cambridge University Press
Forfatter W. Russell (Massachusetts Institute of Technology) Neuman
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 29-11-1991
Første udgivelsesår 1991
Illustrationer 5 Tables, unspecified; 1 Halftones, unspecified; 29 Line drawings, unspecified
Originalsprog United Kingdom
Sideantal 220
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 220 pages, 5 Tables, unspecified; 1 Halftones, unspecified; 29 Line drawings, unspecified
Mål 228 x 151 x 18
ISBN-13 / EAN-13 9780521424042