The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications (Bog, Hardback, Engelsk)
Af: Gabriela (Deloitte Touche Tohmatsu) Salinas
Forlag: John Wiley & Sons Inc
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780470740316
- Udgivelsesdato: 14-08-2009
- Første udgivelsesår: 2009
- Originalsprog: United States
- Sideantal: 448
- Indbinding: Hardback
- Forlag: John Wiley & Sons Inc
- Sideoplysninger: 448 pages
- Mål: 241 x 164 x 30
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Beskrivelse
A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends.