The Law and Economics of Personalization: Taking Marketing Seriously (Bog, Hardback, Engelsk) af Adrianus Johannes Van Heusden
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The Law and Economics of Personalization: Taking Marketing Seriously

(Bog, Hardback, Engelsk)
Forfatter: Adrianus Johannes Van Heusden
The Law and Economics of Personalization: Taking Marketing Seriously
Forlag: Springer Nature Switzerland AG

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Yet this seemingly customized environment raises urgent concerns about the power of such marketing to exploit cognitive biases, reshape preferences, and deepen asymmetries in digital markets.This book offers the first in-depth law and economics analysis of personalized marketing in the digital age.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Adrianus Johannes Van Heusden
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 02-09-2025
Første udgivelsesår 2025
Serie Economic Analysis of Law in European Legal Scholarship
Illustrationer 1 Illustrations, color; 1 Illustrations, black and white
Originalsprog Switzerland
Sideantal 363
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 363 pages, 1 Illustrations, color; 1 Illustrations, black and white
Mål 235 x 155
ISBN-13 / EAN-13 9783032014672