The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Oppor... (Bog, Hardback, Engelsk)

The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management

(Bog, Hardback, Engelsk)
Forfatter: Louis E. V. Nevaer

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Beskrivelse

This study examines the Hispanic worldview and how it informs economic decisions, both in the US and across North America. It challenges the view that American culture will soon dominate its NAFTA trading partners and looks carefully at the market for Hispanic goods in the US.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Louis E. V. Nevaer
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 31-12-2003
Første udgivelsesår 2003
Illustrationer figures, bibliographic references, index
Originalsprog United Kingdom
Sideantal 264
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 264 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780765612908