Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation... (Bog, Paperback / softback, Engelsk)
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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

(Bog, Paperback / softback, Engelsk)
Forfatter: Stephanie Hintze
Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Forlag: Springer International Publishing AG

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?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter Stephanie Hintze
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2015
Udgivelsesdato 24-09-2016
Første udgivelsesår 2016
Serie Contributions to Management Science
Illustrationer 91 Illustrations, black and white; XX, 259 p. 91 illus.
Originalsprog Switzerland
Sideantal 259
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 259 pages, 91 Illustrations, black and white; XX, 259 p. 91 illus.
Mål 235 x 155
ISBN-13 / EAN-13 9783319384788