Winning the Global TV News Game

(Bog, Paperback / softback, Engelsk)



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Beskrivelse

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Johnston Carla Brooks
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 04-06-2025
Første udgivelsesår 2025
Serie Routledge Library Editions: Broadcasting
Originalsprog United Kingdom
Sideantal 340
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 340 pages
Mål 234 x 156
ISBN-13 / EAN-13 9781032607771