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A Short Guide to Marketing Model Alignment & Design: Advanced Topics in Goal Alignment Model Formulation

(Bog, Paperback / softback, Engelsk)
Forfatter: David Young
A Short Guide to Marketing Model Alignment & Design: Advanced Topics in Goal Alignment Model Formulation
Forlag: BookBaby

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Beskrivelse

Marketing Models are neither just Statistics nor just Marketing, but a synthesis of the information sources creating a cohesive predictive system. If you're looking for a book that talks about the "logic of marketing" and the "design of statistical models" in an integrated way to increase model accuracy and improve business profits, then this book was written for you.

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Alle detaljer

Forlag BookBaby
Forfatter David Young
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 16-10-2017
Første udgivelsesår 2017
Illustrationer Illustrations
Originalsprog United States
Sideantal 66
Indbinding Paperback / softback
Forlag BookBaby
Sideoplysninger 66 pages, Illustrations
Mål 229 x 152 x 25
ISBN-13 / EAN-13 9781543912593