An Analysis of Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global E... (Bog, Paperback / softback, Engelsk)

An Analysis of Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion

(Bog, Paperback / softback, Engelsk)
Forfattere: Alessandro Giudici, Marianna Rolbina

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Beskrivelse

Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.

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Forlag Macat International Limited
Forfattere Alessandro Giudici, Marianna Rolbina
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-05-2018
Første udgivelsesår 2018
Serie The Macat Library
Originalsprog United Kingdom
Sideantal 112
Indbinding Paperback / softback
Forlag Macat International Limited
Sideoplysninger 112 pages
Mål 199 x 129 x 7
ISBN-13 / EAN-13 9781912453009