An Analysis of Theodore Levitt's Marketing Myopia (Bog, Paperback / softback, Engelsk) af Monique Diderich
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An Analysis of Theodore Levitt's Marketing Myopia

(Bog, Paperback / softback, Engelsk)
Forfatter: Monique Diderich
An Analysis of Theodore Levitt's Marketing Myopia
Forlag: Macat International Limited

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Beskrivelse

Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company’s product as paramount. Levitt saw the customer as central to the success of any business, and urged companies in every industry to look at their products from the customers’ point of view.

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Alle detaljer

Forlag Macat International Limited
Forfatter Monique Diderich
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 04-07-2017
Første udgivelsesår 2017
Serie The Macat Library
Originalsprog United Kingdom
Sideantal 94
Indbinding Paperback / softback
Forlag Macat International Limited
Sideoplysninger 94 pages
Mål 198 x 132 x 6
ISBN-13 / EAN-13 9781912127337