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Asia Branding: Connecting Brands, Consumers and Companies

(Bog, Paperback / softback, Engelsk)
Forfattere: Bang (Taipei City 106) Nguyen, T C (Middlesex University Melewar, Don E. (Medill School of Journalism Schultz
Forlag: Bloomsbury Publishing PLC

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Beskrivelse

This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfattere Bang (Taipei City 106) Nguyen, T C (Middlesex University Melewar, Don E. (Medill School of Journalism Schultz
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2017
Udgivelsesdato 14-10-2016
Første udgivelsesår 2016
Illustrationer XVIII, 350 p.
Originalsprog United Kingdom
Sideantal 350
Indbinding Paperback / softback
Forlag Bloomsbury Publishing PLC
Sideoplysninger 350 pages
Mål 234 x 157 x 24
ISBN-13 / EAN-13 9781137489951