Attention, Attitude, and Affect in Response To Advertising (Bog, Hardback, Engelsk)
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Attention, Attitude, and Affect in Response To Advertising

(Bog, Hardback, Engelsk)
Attention, Attitude, and Affect in Response To Advertising
Forlag: Taylor & Francis Inc

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This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psychology to other fields, such as examining health behaviour.

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Forlag Taylor & Francis Inc
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-10-1993
Første udgivelsesår 1993
Fagredaktør Eddie M. Clark, Timothy C. Brock, David W. Stewart
Originalsprog United States
Sideantal 338
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 338 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780805807561