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Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals

(Bog, Hardback, Engelsk)
Forfatter: Adrian (IMD) Ryans
Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals
Forlag: John Wiley & Sons Inc

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Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfatter Adrian (IMD) Ryans
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 26-01-2009
Første udgivelsesår 2009
Originalsprog United States
Sideantal 272
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 272 pages
Mål 236 x 161 x 20
ISBN-13 / EAN-13 9780470742976