Behavioural Economics: A Very Short Introduction
(Bog, Paperback / softback, Engelsk)
Forlag:
Oxford University Press
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780198754992
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Beskrivelse
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
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Alle detaljer
| Forlag | Oxford University Press |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 26-01-2017 |
| Første udgivelsesår | 2017 |
| Serie | Very Short Introductions |
| Illustrationer | 8 black and white images |
| Originalsprog | United Kingdom |
| Sideantal | 176 |
| Indbinding | Paperback / softback |
| Forlag | Oxford University Press |
| Sideoplysninger | 176 pages, 8 black and white images |
| Mål | 173 x 118 x 10 |
| ISBN-13 / EAN-13 | 9780198754992 |