Beyond the Core: Expand Your Market Without Abandoning Your Roots (Bog, Hardback, Engelsk) af Chris Zook
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Beyond the Core: Expand Your Market Without Abandoning Your Roots

(Bog, Hardback, Engelsk)
Forfatter: Chris Zook
Beyond the Core: Expand Your Market Without Abandoning Your Roots
Forlag: Harvard Business Review Press

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Beskrivelse

Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to present the ideal adjacency growth pattern that successful growth companies employ. It also shows how companies can develop their own "repeatable formula" for profitable growth.

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Alle detaljer

Forlag Harvard Business Review Press
Forfatter Chris Zook
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-01-2004
Første udgivelsesår 2004
Illustrationer Illustrations
Originalsprog United States
Sideantal 240
Indbinding Hardback
Forlag Harvard Business Review Press
Sideoplysninger 240 pages, Illustrations
Mål 242 x 166 x 23
ISBN-13 / EAN-13 9781578519514