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Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM).
The book provides relationships of the autoregressive linear mixed effects models with linear mixed effects models, marginal models, transition models, nonlinear mixed effects models, growth curves, differential equations, and state space representation.
This book offers a comprehensive and readable introduction to modern business and data analytics.
This text, which uses MATLAB, gives a detailed overview of structured programming and numerical methods for the undergraduate student.The... Læs mere
Applied Business Statistics for Business and Management using Microsoft Excel is the first book to illustrate the capabilities of Microsoft Excel to teach applied statistics effectively.
This book presents recent non-asymptotic results for approximations in multivariate statistical analysis. It then introduces new... Læs mere
Highlighting the central role of statistics and data analysis methods in the era of Data Science, the contributions offer an essential overview of the latest developments in various areas of statistics research.
This book is the modern first treatment of experimental designs, providing a comprehensive introduction to the interrelationship between the theory of optimal designs and the theory of cubature formulas in numerical analysis.