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With no other reference work like this in the field, this seminal collection focuses on this large subdiscipline within the fields of sociology and sport studies. It includes both classic and contemporary papers drawn from a range of subjects across the social sciences.
The first reference resource to bring both sports management and sports marketing all together in one place.
Available in print and online, this monumental work is edited by two leading figures in the field with a distinguished international editorial advisory board to select and assign entries, ensuring authoritative content that readers can trust.