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Bemærk: Kan ikke leveres før jul.
This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Drawing on the expertise of academics, researchers and industry experts, including a wealth of real-life cases, this book is an ideal overview for advanced students and academics in fashion management, as well as practising professionals.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing and computer-aided design.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry.
Bemærk: Kan ikke leveres før jul.
Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding.
Bemærk: Kan ikke leveres før jul.
The Responsible Fashion Company provides an overview of the theory, challenges and opportunities of sustainability in the fashion, design and luxury industries and presents leading examples from pioneers such as Gucci, Levi's, Timberland and Brunello Cucinelli.