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Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning.
This practical guide provides structured knowledge on selected contemporary online research techniques essential for conducting scientific research utilizing modern digital tools and artificial intelligence technologies.
The book serves as a roadmap for responsible, AI-augmented research environments. It brings together individual research practice, institutional governance, legal and ethical frameworks, and education, showing how AI affects all stages of the research process.
This text introduces students to the real world of evaluation by concentrating on the six stages of an intervention program and providing students with a framework for evaluating programs at the different stages in their life cycle.
Built around a dataset used to illustrate six common methods of data analysis, this edited collection gives students the essentials for doing qualitative research in psychology.
Covering the most commonly used data collection and analysis methods, each chapter is written by experts, this book grounds research methods in ethics and shows readers how ideas become evidence.
Unexpected Turns in Social Research: Learning From Doing shows what really happens in social research when things go off-script. Through honest... Læs mere
Takes an in-depth look at how culturally-responsive focus groups are developed and implemented within the... Læs mere
This book focuses on ethical and methodological issues encountered by researchers working with young language... Læs mere